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On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves “The Way.” Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in. Within a remarkably short time, The Way became the world’s most influential religious faith—a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world.\Two thousand years later—by any measure—Christianity is retreating on all fronts. The Way has lost its way. In The Way Back, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Where’s the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible? The Way Back will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.\Author: According to former CNN journalist Paula Zahn, filmmaker and media consultant Phil Cooke is rare – a working producer in Hollywood with a Ph.D. in Theology. He’s the author of One Big Thing: Discovering What You Were Born to Do and Unique: Telling Your Story in the Age of Brands and Social Media. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been pro led in the New York Times, The Los Angeles Times, and The Wall Street Journal. He’s lectured at universities like Yale, University of California at Berkeley, and UCLA. In addition to writing his blog at philcooke.com, he also blogs for The Huffington Post, and has been a contributor to Fast Company, Forbes.com, Wired.com, and FoxNews.com. Phil is a member of the Academy of Television Arts and Sciences as well as the Producer’s Guild of America.\Phil Cooke, Jonathan Bock
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